Mystery Shopping


Mystery Shopping is used as an objective method to collect data and feedback from the customer about their experience in dealing with a business with the aim of promoting customer engagement. Mystery shoppers (also called secret shoppers) act as real customers, evaluating the store and interacting with the staff. They then complete an on-line report to record their experience. Trained mystery shoppers are sent into a business to evaluate their experience as a customer.


Benefits for your business:

  • Timely customer feedback
  • Measure both company standards and customer satisfaction
  • Staff performance reviews
  • Measure changes/improvements in staff behaviours
  • Reward/recognition
  • Quality control
  • Identify areas of strength & opportunities for improvement


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