Staff and Customer Experience

Posted by    |   March 1st, 2016

Business Growth and higher Profitability can be created through knowing what two groups of people think and feel about your business, (i) your customers and (ii) your staff.   At Customer Perceptions we have processed over 800,000 ‘Customer Feedback’/ Mystery Shopping Reports and our research and client engagement clearly show […]

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The Customer Journey

Posted by    |   July 7th, 2015

5 Opportunities To Improve Your Customers’ Experience. The customer journey is a map of the customer experience from your customer’s perspective.  In this blog we will break down the customer experience into five distinct areas or steps,  in order to best understand how customers are interacting with your business, and […]

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Customers and Mobile Phone Payment IMG
Mobile Payments Using A Mobile Phone

Posted by    |   June 30th, 2015

How Do Your Customers Feel About It? Mobile payments (paying for goods and services using your mobile phone) is a quickly-growing trend across the world (most quickly outside of the West, however), with many businesses rushing to adopt the new method of accepting payments. There are several good reasons for […]

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The Irish and Alcohol

Posted by    |   June 15th, 2015

How The Irish Purchase Alcohol Today. The purchase and sale of alcohol has been a subject of much debate in Ireland for a long time. Changes to licensing hours, staggering closing times – over the years there’s been significant debate about multiple aspects of how we regulate our drinking, to […]

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How Mystery Shopping Works

Posted by    |   May 25th, 2015

What Best Practice Mystery Shopping Looks Like. Every week we stick up another blog on this site, and we try always to make them relevant and useful to business. We have 20 years’ experience in mystery shopping and consumer consultancy, so we have the information to base it on. However, […]

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Supermarket Loyalty Card Customer Loyalty Blog
Customers and Loyalty

Posted by    |   May 18th, 2015

What’s So Great About Supermarket Loyalty Cards? I recently read a very interesting article on supermarket loyalty cards (here’s the article). It’s a very interesting read, so I recommend you give it a glance over at least, but here’s the salient point: supermarket loyalty cards don’t work for supermarkets, despite […]

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Career Opportunity for a motivated, experienced client account manager.

Posted by    |   May 11th, 2015

Job Title: Client Account Manager: Consumer & Market Research – Dundalk About the Company: Customer Perceptions Ltd. is a consumer and market research company based in Dundalk, Co. Louth and has been in business since 1995. Our specialist services include: Mystery Shopping Programmes, Client Satisfaction surveys, Web based surveys and […]

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Benefits of Mystery Shopping Img
What’s The Point Of Mystery Shopping?

Posted by    |   April 27th, 2015

6 Ways Mystery Shopping Can Benefit your Business. Micheal Le Boeuf (1987) outlined the following statistics in his opening pages ‘Something to think about….’ which demonstrates the vital importance of both knowing and listening to customers which are still as important to today’s business environment as ever before. 1. A […]

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telephone customer care
Telephone Customer Care – Customers At A Distance

Posted by    |   March 30th, 2015

Tips for best practice in telephone customer care. Customer care is a cornerstone of every industry. If you’re selling a product or providing a service, the person or organisation who is buying should always be at the forefront of your mind. In this day and age, there’s a lot of […]

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Closing the Deal
Closing The Deal!

Posted by    |   March 23rd, 2015

4 Simple Rules to Get That Business!   Here at Customer Perceptions, we do mystery shopping and consumer consultancy for a wide range of industries and sectors. We recently completed a study of financial brokers in Ireland, and the customer experience across the sector. While mapping the customer journey for […]

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