More About
Our Expert Team
For over 30 years, Customer Perceptions has partnered with organisations across Ireland, the UK and internationally to deliver research, insight and training solutions that support confident decision-making and measurable performance improvement.
Our team combines expertise in data analytics, behavioural psychology, customer experience and performance development to help organisations translate insight into action.
- 30+ Years Experience
- 1,000+ Client Partnerships
- International Reach
Our Mission Statement
"Dedicated to improving the business performance of our Clients."
Our Story
Customer Perceptions was founded in 1995 by Aidan Harte, at a time when mystery shopping was still relatively new to the Irish market. In fact, when we first started, we genuinely thought we had invented it. While the concept itself dates back much further, it was largely unfamiliar in Ireland, and our early work helped introduce structured mystery shopping as a credible and valuable business tool. In those early years, mystery shopping was primarily used to monitor compliance and employee integrity. As the market matured, so did we.
Today, our work extends far beyond those origins. We design and deliver integrated research, insight and training solutions, including mystery shopping, compliance audits, survey research and performance-focused training programmes.
From modest beginnings with a small client base and a field researcher panel of 250 people, the business has grown steadily and sustainably. Our team has expanded to more than 20 professionals spanning research design, analytics, insight generation and performance-focused training.
Our client base now spans multiple sectors and includes organisations of all sizes, from independent operators to multinational brands and public bodies. Our field researcher network now exceeds 17,000 trained professionals, enabling us to deliver research programmes at scale without compromising quality.
While our capabilities have expanded significantly over the years, our focus has remained consistent: delivering trusted insight that helps organisations understand behaviour, improve performance and make better decisions.
Our Credentials
With more than 100 years of combined experience across our senior team, Customer Perceptions brings deep expertise in research design, data analytics, insight development and performance improvement to every programme we deliver.
Our work is underpinned by robust governance, internationally recognised standards and a strong commitment to quality, data security and regulatory compliance. We understand that trusted insight depends on trusted processes.
Our accreditations and professional credentials include:
- ISO 9001:2015 certification for quality management systems
- Research platforms certified to ISO 27001 and SOC 2 Type II standards
- Full GDPR compliance, with data protection embedded across all processes
- Elite Membership of the Mystery Shopping Professionals Association Europe and Africa
- All Ireland Business Foundation – Best in Consumer Research (three consecutive years)
- All Ireland Business Foundation – Best in Management Development Skills for SMEs (three consecutive years)
Together, these standards reflect our commitment to delivering secure, reliable insight and measurable impact for the organisations we support.
Meet Our Team
Our team combines expertise in research, analytics, customer experience and performance development, working together to deliver meaningful insight and measurable impact for our clients.
Morgan Purcell
Colm Clarke
Lucille Shankland
Samantha Gray
Joanne Lynch
Jenny Martin
Ciaran Rabbitte
Rachel Commins
Hannah Gonnelly
Simone Foster
Kieran Pickering
Cian Brodigan
Justine King
Brian Millar
Our Research Delivery Capability
17,000+
Trained Field Researchers
Nationwide
& International Coverage
Quality Assured
& Extensively Trained
Our research capability is powered by a carefully managed and quality-assured national field network. With coverage across Ireland, the UK and beyond, we deliver research at scale without compromising rigour.
Our network supports a broad range of methodologies, including mystery shopping, compliance audits, surveys, interviews and bespoke field-based research. Whether a single-site project or a multi-location national programme, we design and deliver with consistency and control.
Every project is supported by structured recruitment, detailed briefing, active performance monitoring and embedded quality assurance. This ensures our clients receive reliable, objective data, even within complex or highly regulated environments.
Built for Scale. Designed for Quality.
Structured recruitment and vetting
Standardised research and compliance training
Project-specific briefing and oversight
Ongoing performance monitoring
Cross-sector expertise
Scalable for high-volume, multi-site programmes
Join Hundreds of Satisfied Customers
Customer Perceptions deliver tailored market research solutions to help you and your business gain a competitive edge, monitor performance and ultimately drive sales and revenue growth!